A complete digital marketing program that teaches you how businesses grow online. You will learn SEO, social media and performance marketing, create content and videos, build a website, and measure results — with live campaign practice and a portfolio of real work.
Curriculum
Marketing Fundamentals: Funnels, target audiences, positioning, branding and digital channels.
Website Basics with WordPress: Domain, hosting, building and managing a business website and landing pages.
Search Engine Optimization (SEO): Keyword research, on-page, off-page, technical and local SEO, and Google Business Profile.
Social Media Marketing: Content strategy for Instagram, Facebook, LinkedIn and YouTube; planning and scheduling.
Google Ads: Search, display and YouTube campaigns, bidding, budgets and optimisation.
Meta Ads: Facebook and Instagram ad campaigns, audiences, retargeting and lead forms.
Content Marketing & Copywriting: Blogs, captions, ad copy and content calendars.
Graphic Design: Designing social posts, banners and ad creatives with Canva.
Video Editing: Editing reels, shorts and YouTube videos: cutting, captions, music and transitions.
Email & WhatsApp Marketing: Email campaigns, newsletters, automation and WhatsApp Business messaging.
Analytics & Reporting: Google Analytics, Search Console, tracking conversions and campaign reports.
AI Tools for Marketing: Using AI tools for research, content ideas, copywriting and design — responsibly.
Freelancing & Career: Building a portfolio, finding clients and preparing for marketing interviews.
Projects
SEO audit and keyword plan for a live website
Social media content calendar with designed posts and edited reels
Google or Meta ad campaign with a performance report