Digital Marketing
SEO, social media, ads, content, video editing and analytics — everything to grow brands online.
Course Overview
A complete digital marketing program that teaches you how businesses grow online. You will learn SEO, social media and performance marketing, create content and videos, build a website, and measure results — with live campaign practice and a portfolio of real work.
Mentor-Led
Live sessions with experienced developers.
Project-Based
Build while you learn, every week.
Certificate
Course completion certificate from Innovativebiz Skillhub.
What is Included
- Trainer-led classes and hands-on practice
- Assignments with trainer feedback
- Final project for your portfolio
- Internship on a live project
- Resume and interview preparation
What You Need
- A laptop for practice
- Stable internet for online classes
- Time for assignments each week
Marketing Fundamentals
Funnels, target audiences, positioning, branding and digital channels.
Website Basics with WordPress
Domain, hosting, building and managing a business website and landing pages.
Search Engine Optimization (SEO)
Keyword research, on-page, off-page, technical and local SEO, and Google Business Profile.
Social Media Marketing
Content strategy for Instagram, Facebook, LinkedIn and YouTube; planning and scheduling.
Google Ads
Search, display and YouTube campaigns, bidding, budgets and optimisation.
Meta Ads
Facebook and Instagram ad campaigns, audiences, retargeting and lead forms.
Content Marketing & Copywriting
Blogs, captions, ad copy and content calendars.
Graphic Design
Designing social posts, banners and ad creatives with Canva.
Video Editing
Editing reels, shorts and YouTube videos: cutting, captions, music and transitions.
Email & WhatsApp Marketing
Email campaigns, newsletters, automation and WhatsApp Business messaging.
Analytics & Reporting
Google Analytics, Search Console, tracking conversions and campaign reports.
AI Tools for Marketing
Using AI tools for research, content ideas, copywriting and design — responsibly.
Freelancing & Career
Building a portfolio, finding clients and preparing for marketing interviews.
- SEO audit and keyword plan for a live website
- Social media content calendar with designed posts and edited reels
- Google or Meta ad campaign with a performance report
- Students and graduates from any stream
- Business owners and entrepreneurs
- Freelancers, content creators and video editors
Is coding required?
No coding is required for this course.
Which video editing tools will I use?
We use beginner-friendly video editors for reels and YouTube videos, and Canva for graphics. Tools are shown in class.
Will I run real campaigns?
Yes, you will practise on live or sample accounts. Ad spend for live campaigns is optional and kept small.
Will I get a certificate?
Yes, you receive a course completion certificate from Innovativebiz Skillhub.
Ready to Start Your Tech Career?
Talk to our counsellors and find the right course for your goals.